In an era of digital overload, we’re pressing pause. No retakes, no filters, no Photoshop, just one shot, one instant, and whatever happens in that frame lives forever. That’s the power of Polaroid, and that’s the heart of Archive 24.

Our team is made up of analog obsessives, storytellers, and cultural observers who believe there’s still magic in the unexpected. With a camera in hand and a few questions in our back pocket, we’ve built an ever-growing archive of raw, real moments with some of today’s most iconic names—Charli XCX, Cage the Elephant, Lana Del Rey, and many more.

Each session is intimate and spontaneous, stripped of production and pretense. The Polaroids we shoot are the only ones that exist—no duplicates, no do-overs. Alongside these portraits, we record conversations that are just as unrehearsed: candid, sometimes chaotic, always human.

Archive 24 isn’t just photography. It’s preservation. It’s storytelling. It’s a time capsule of culture told one frame at a time.

We only shoot on Polaroid. We only shoot what’s real.

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